Melanie Rogers
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My Experiences at StampShow 2017 in Richmond, Virginia
Ian, thanks for sharing your experiences at StampShow. It's cool that each person who attends the show can get different things out of it. I especially enjoyed the first day ceremonies this year.
What Are the Best Ways to Promote the Hobby of Stamp Collecting?
I do social media for Chicago area clubs. We are getting a growing number of followers, but it hasn't translated into meeting attendance. It's a hard nut to crack. I also do publicity for Chicagopex. I think we have good luck with promoting the show in philatelic media. It's been tough to attract folks outside of the hobby and I've tried advertising on Chicago Parent and sending out press releases to local media. Another worthwhile option is to post shows and meetings to events calendars for the local area - this increases awareness.
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We have had the team at the Chicagopex hospitality table try to track this, but it's difficult to get the information without requiring admission or registration, which we don't do. The responses we did tend to weigh heavily toward philatelic press.